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The Silver Lining Of Losing A Major Client
For those of us who have experienced it, losing a major client is one of the most stressful challenges of marketing professional services. The stress is more than the loss of expected income. The...
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Growth Is Not A Marketing Strategy: The ‘Secret Sauce’ of Organic Growth
Business growth is more like processes that happen in nature. This means that business growth is organic…not created, directed or otherwise controlled by the human mind. Sometimes with proper care and...
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10 Things Celebrate Tonight
“One big reason to set goals is so when you achieve something significant, you know to celebrate. “Otherwise we just keep pushing forward, unsatisfied. Feeling like that right now with something and...
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2 Good Things About A New Competitor
For most of us, the entry of a new competitor into our market is an unwelcome addition to our plate of worries. With all of the many things that continuously demand our time, attention and energy, who...
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3 Key Growth Issues Of Marketing Professional Services
In the simplest of terms, professional service marketing is about attracting new clients for our services. More specifically, this means this means either or both of: helping past or current clients to...
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A Short Course In Professional Service Marketing Miracles
For reasons that totally escape me, most human endeavors become more complicated than they really need to be. This is true of attracting clients to our businesses, which is also known as marketing....
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Lessons Learned From A Public Relations Disaster
A public relations disaster in professional service marketing offers good news and bad news. The good news is that relative to a PR disaster for a high profile multi-national corporation like Apple,...
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Do Clients Really Need Our Professional Services?
Realistically, few clients hire us because they enjoy our professional services. Most clients hire us for help in resolving problems or realizing specifically desired outcomes. Clients really want...
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Are All Prospects Ready To Buy Your Professional Services?
From the tone of most online advertising, it would appear that all prospects are ready to buy whatever is being promoted. Presumably all that’s necessary is to make the final push that will result in...
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A Triumph A PR Disaster Management
Last week I wrote about dealing with a public relations disaster. By way a real life example, the next day, the media started to report the fire on board Carnival’s cruise ship Triumph. What a clear...
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If You Build It, Will They Come?
Is it true that if you build a better mousetrap the world will beat a path to your door? From the perspective of marketing professional services, if you develop a new and better service that will make...
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Professional Service Marketing & Business Growth
For many business owners, including service professionals, marketing is what they do to grow their businesses. After all, marketing is about attracting clients, a process that will result in business...
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Do Your Clients Know ALL The Ways You Can Help Them?
Seems like a silly question doesn’t it? After all, your marketing communications list your service areas (they do in fact list all of your current services… right?). Surely clients must have read your...
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Innovation–The Key To Successful Professional Service Marketing
Once upon a time, professional service marketing was unnecessary. Clients and potential clients generally knew what kind of help they needed. They also knew the people in their local community who...
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4 Ways To Reverse A Slowdown In Your Client Pipeline
New clients … and the new business that they represent … are vital to the survival of our businesses. We need new clients to replace the clients who no longer deal with us. And we need new business...
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Overcoming 3 Fears In Marketing Professional Services
Whether or not we are prepared to admit it, fear is one of the most common obstacles to successfully marketing professional services. The services that we provide and the manner in which we use these...
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WANTED: 6 Professionals Who Want More Ideal Clients
Many professionals want and deserve more clients. In most cases, these people cannot attract enough of the kinds of clients they love to serve. This situation is not the result of anything that they...
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“I Want More (Or Different) Clients But I’m Too Busy To Market”
Even though that sounds like a contradictory statement, it is a fairly common explanation for little or no marketing. To those of us who question statements like this, several issues immediately arise....
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Mea Culpa → FREE COACHING … Yes Really!
Earlier this week, my blog post WANTED: 6 Professionals Who Want More Ideal Clients outlined some major upgrades that I made in my ongoing coaching program. Essentially these upgrades involved adding a...
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Time For A Spring Marketing Tune-up?
With Spring scheduled to arrive with the vernal equinox at 7:02 A.M. (EDT) on March 20, 2013 in the Northern Hemisphere, it’s time for the annual flood of tune-up reminders. If you have not yet noticed...
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